They Make Money When We Make Mistakes
You know what really grinds my gears? Companies that take advantage of our human weaknesses to boost their profits.
These businesses benefit by making things complicated. Try to cancel a subscription to a newspaper or get a refund for a ticket. They don't make it easy. They make you call in, put you on hold, transfer you around, and hope you lose steam, hang up, and let them keep your money.
They exploit our human forgetfulness. Our brains are incredible, but they are not designed for alerting us a year later that our internet subscription is about to be tripled or that our free 7-day trial is up, and now we're on the hook for a year long subscription.
How about banks? They seem incentivized to deceive and keep us in the dark. Why do our transaction descriptions look like a toddler tried typing on a keyboard? I'll tell you. They don't want us to know where we spent our money. All parties involved are hoping that we overspend. When we do, banks get their fees and penalties, credit card companies get their insanely high interest rates, and vendors obviously get more revenue.
I'm building Tend to help us all rebel against these business models that profit from our mistakes. When it's time for me to start charging for Tend, you'd better believe I'm not doing any of that. It will cost $10 a month, not $9.99. No annual price option. You will get a 30-day free trial, no credit card required. You will be able to cancel with one click. If you don't use it for a month, it will email you to ask if you want to pause or cancel.
I am not interested in tricking anyone into paying for something they don't use. If you are paying for Tend, it will be because you love using it.